You Are Here works on the premise that location is relative. Where you are can mean many things - your position in space, your career, your life, the universe etc. Contextual information is often missing from location services and from artworks which use map based and GPS identified locations.

You Are Here presents itself as a mobile location finding service similar to those offered by mobile operators. Similarly this service offers to locate the audience through their mobile phone. Genuine services, however, use network information to tell the user where they are in relation to the ‘cells’ of the networks coverage.

You Are Here carries the disclaimer: ‘all results are relative’ and offers the user a randomly selected image that may or may not relate to their actual location. It is left to the audience to try and make any connection between the location they are given and their actual location.